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dewey-ones:"659 - Advertising & public relations"
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1
Managing electronic media : making, marketing, and moving digital content
by
Van Tassel, Joan M.
Published 2010
Focal Press/Elsevier
Subjects:
“
...
Mass
media
/ Management...
”
Call Number:
P96.M34
Read Now
2
Die Formel 1 als mediatisiertes Sportereignis : Organisation, Präsentation und Rezeption
by
Boi, Kathryn
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Mass
media
...
”
Read Now
3
Media and Convergence Management
Published 2013
Springer Berlin Heidelberg
Subjects:
“
...
Mass
media
...
”
Read Now
4
PR 2.0 : new media, new tools, new audiences
by
Breakenridge, Deirdre
Published 2008
FT Press
Subjects:
“
...
Mass
media
and business / http://id.loc.gov/authorities/subjects/sh85081880...
”
Call Number:
HD59
Read Now
5
Our future in public relations : a cautionary tale in three parts
by
Kerrigan, Ken
Published 2020
Emerald Publishing Limited
Subjects:
“
...
Mass
media
/ Social aspects...
”
Call Number:
HD59
Read Now
6
CSR Communication in the Media : Media Management on Sustainability at a Global Level
Published 2023
Springer International Publishing
Subjects:
“
...
Mass
media
and globalization...
”
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7
Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
Published 2013
Springer Berlin Heidelberg
Subjects:
“
...
Mass
media
...
”
Read Now
8
Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
by
Lis, Bettina
,
Korchmar, Simon
Published 2013
Springer Fachmedien Wiesbaden
Subjects:
“
...
Mass
media
...
”
Read Now
9
Quick Guide Bildrechte : Rechtssichere Bildnutzung für Unternehmen, Vereine, Behörden, Journalisten und Fotografen – inklusive DSGVO
by
Eggers, Christian W.
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...
Mass
media
/ Law and legislation...
”
Read Now
10
Quick Guide Bildrechte : Was Sie zur Bildnutzung in Marketing & PR wissen müssen
by
Eggers, Christian W.
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Mass
media
/ Law and legislation...
”
Read Now
11
Praxis-Guide Bildrechte : Rechtssichere Bildnutzung – der Leitfaden für Unternehmen, Behörden, Vereine, Journalisten, Blogger und Fotografen
by
Eggers, Christian W.
Published 2023
Springer Fachmedien Wiesbaden
Subjects:
“
...
Mass
media
/ Law and legislation...
”
Read Now
12
Powerful PR strategies for success (collection)
by
Breakenridge, Deirdre
Published 2012
FTPress Delivers
Subjects:
“
...
Mass
media
and business / http://id.loc.gov/authorities/subjects/sh85081880...
”
Call Number:
HD59
Read Now
13
When the headline is you : an insider's guide to handling the media
by
Ansell, Jeff
Published 2010
Jossey-Bass
Subjects:
“
...Interviewing in
mass
media
/ http://id.loc.gov/authorities/subjects/sh85067560...
”
Call Number:
HM1221
Read Now
14
Peer-to-Peer Video : The Economics, Policy, and Culture of Today's New Mass Medium
Published 2008
Springer New York
Subjects:
“
...
Mass
media
/ Law and legislation...
”
Read Now
15
The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
by
Jordan-Meier, Jane
Published 2016
CRC Press
Subjects:
“
...
Mass
media
/ Management...
”
Call Number:
P96.M34
Read Now
16
PR 2.0 is here : combine traditional PR with social media for heightened results
by
Breakenridge, Deirdre
Published 2010
Pearson Education Pub. as FTPress Delivers
Subjects:
“
...
Mass
media
and business / http://id.loc.gov/authorities/subjects/sh85081880...
”
Call Number:
HD59
Read Now
17
Salir en los medios : Lo que una empresa debe saber para ser noticia
by
Peralta, Miguel
Published 2019
Libros de Cabecera S.L.
Subjects:
“
...
Mass
media
and business / http://id.loc.gov/authorities/subjects/sh85081880...
”
Call Number:
HD59
Read Now
18
The Global Cybercrime Industry : Economic, Institutional and Strategic Perspectives
by
Kshetri, Nir
Published 2010
Springer Berlin Heidelberg
Subjects:
“
...
Mass
media
/ Law and legislation...
”
Read Now
19
Sports Media : planning, production, and reporting
by
Schultz, Bradley
Published 2013
Focal Press
Subjects:
“
...
Mass
media
and sports / http://id.loc.gov/authorities/subjects/sh85081889...
”
Call Number:
GV742
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
330 - Economics
5
658 - General management
5
302 - Social interaction
4
384 - Communications; telecommunication
2
006 - Special computer methods
1
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070 - News media, journalism & publishing
1
331 - Labor economics
1
338 - Production
1
500 - Natural sciences & mathematics
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620 - Engineering & allied operations
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Language
English
13
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5
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Springer eBooks 2005-
10
O'Reilly
8
Emerald Business, Management and Economics eBook Collection Archive
1
Author
Breakenridge, Deirdre
3
Eggers, Christian W.
3
Ansell, Jeff
1
Boi, Kathryn
1
Diehl, Sandra
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Friedrichsen, Mike
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Karmasin, Matthias
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Kerrigan, Ken
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Korchmar, Simon
1
Kshetri, Nir
1
Leeson, Jeffrey
1
Lis, Bettina
1
Mühl-Benninghaus, Wolfgang
1
Noam, Eli M.
1
Peralta, Miguel
1
Poe-Howfield, Lisa
1
Pupillo, Lorenzo Maria
1
Rademacher, Lars
1
Schmidpeter, René
1
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1
Solis, Brian
1
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