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dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"O'Reilly"
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1
Content is king : the complete guide to writing website content that sells
by
Briggs, Laura
Published 2024
Ascent Audio
“
...Your brand is unique. Your
website
content should be, too. Many businesses believe they know what...
”
Call Number:
HF5415.1265
Read Now
2
Google AdSense : a Beginner's Guide to Making Money from a Website
by
Comm, Joel
Published 2015
Que
“
... For every owner of a content-based
website
who wants to monetize that site with Google ads Course...
”
Call Number:
HF5415.1265
Read Now
3
Search engine marketing, Inc. : driving search traffic to your company's website
by
Moran, Mike
,
Hunt, Bill
Published 2015
IBM Press
“
...Driving search traffic to your company's
website
...
”
Call Number:
HF5415.1265
Read Now
4
Squarespace from Signup to Launch : Build, Customize, and Launch Robust and User-Friendly Squarespace Websites with a No-code Approach
by
Kreiling, Kelsey Gilbert
Published 2023
Packt Publishing, Limited
Table of Contents:
“
... Custom Code to Enhance Your
Website
Commerce- Selling Items, Subscriptions, and Services Blogging...
”
Call Number:
TK5105.888
Read Now
5
Google advertising tools
by
Davis, Harold
Published 2009
O'Reilly Media
Table of Contents:
“
...Part I. Making money with a
website
: Creating successful
websites
; Creating effective marketing...
”
Call Number:
HF6146.I58
Read Now
6
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition
by
Schwerdtfeger, Patrick
Published 2011
Wiley
Table of Contents:
“
... ; Keyword ideas ; Keyword research ; Positioning statement ;
Website
sales function ;
Website
cornerstone...
”
Call Number:
HF5415.1265
Read Now
7
Squarespace 6 for dummies
by
Black, Kris
Published 2013
Wiley
Table of Contents:
“
... Can Do for You; Knowing Your Options; Building a
Website
with Ease; Exploiting the Versatility...
”
Call Number:
HF5415.1265
Read Now
8
SEO Management
by
Duong, Véronique
Published 2020
Wiley-ISTE
“
..., SEO is needed for the development of a brand's
website
and online reputation. When a
website
is live...
”
Read Now
9
Copywriting : successful writing for design, advertising and marketing
by
Shaw, Mark
Published 2009
Laurence King
Table of Contents:
“
... Magazines And Newsletters -- Writing For
Websites
And Digital Formats -- Writing For Brand, Marketing...
”
Call Number:
HF5825
Read Now
10
Google AdSense quick guide : mastering the new Goodle AdSense interface
by
Miller, Michael
Published 2012
Que
Table of Contents:
“
... interface -- Monitoring and managing your account -- Creating and managing ads on your
website
-- Reviewing...
”
Call Number:
HF5415.1265
Read Now
11
Webs of influence : the psychology of online persuasion : the secret strategies that make us click
by
Nahai, Nathalie
Published 2017
Pearson Education
Table of Contents:
“
... -- Individual differences -- Basic principles -- Optimising your
website
-- Selecting the right images...
”
Call Number:
HF5415.1265
Read Now
12
The AMA handbook of public relations
by
Dilenschneider, Robert L.
Published 2010
AMACOM
Table of Contents:
“
...Prerequisites for digital communications-
Websites
, Blogs and microblogs, Monitoring the Internet...
”
Call Number:
HD59
Read Now
13
The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns
by
Weller, Bart
,
Calcott, Lori
Published 2012
Apress
“
...There is one simple way to exponentially increase the amount of traffic coming to your
website
...
”
Call Number:
HF5415.1265
Read Now
14
Web marketing that works : confessions from the marketing trenches
by
Franklin, Adam
,
Jenkins, Toby
Published 2014
John Wiley & Sons
Table of Contents:
“
...""Web Marketing Health Check""""Google Analytics""; ""Chapter 6: Building your own
website
...
”
Call Number:
HF5415.1265
Read Now
15
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
by
Veloso, Maria
Published 2013
American Management Association
Table of Contents:
“
... -- Online marketing communications : it's what you do after people visit your
website
that counts -- Web...
”
Call Number:
HF5548.32
Read Now
16
The Practice of Government Public Relations
by
Lee, Mordecai
Published 2011
CRC Press
Table of Contents:
“
...: Government
Websites
; Chapter 5: Public Information Campaigns; Chapter 6: Crisis Public Relations...
”
Call Number:
JK849 .P73 2011
Read Now
17
Digital marketing for dummies
by
Deiss, Ryan
,
Henneberry, Russ
Published 2017
John Wiley & Sons
Table of Contents:
“
... of 57 blog post ideas -- Generating
website
traffic. Building high-converting landing pages -- Capturing...
”
Call Number:
HF5415.1265
Read Now
18
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
by
Scott, David Meerman
Published 2022
John Wiley & Sons, Inc.
Table of Contents:
“
...
website
-- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing...
”
Call Number:
HF5415.1265
Read Now
19
SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
Table of Contents:
“
...
Websites
See the Light of Day -- The Underdog versus Top Dog Effect -- The Pedestal Principle -- Internal...
”
Call Number:
HF5415.1255
Read Now
20
Logolounge 7 : 2,000 international identities by leading designers
by
Gardner, Bill
Published 2012
Rockport Publishers
“
... provides a wealth of insight for graphic designers and their clients. The LogoLounge
website
...
”
Call Number:
NC1002.L63
1
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659 - Advertising & public relations
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Language
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34
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