Copywriting successful writing for design, advertising and marketing
From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and...
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| Format: | eBook |
| Language: | English |
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London
Laurence King
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills |
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| Physical Description: | 216 pages illustrations |
| ISBN: | 9781780670676 1780670672 |