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dewey-ones:"658 - General management"
product_txtF_mv:"Directory of Open Access Books"
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1
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
by
Dolnicar, Sara
Published 2018
Springer Nature
“
...
Management
for Professionals...
”
Read Now
2
Global Market and Trade
by
Miciuła, Ireneusz
Published 2023
IntechOpen
“
...Business,
Management
and Economics...
”
Read Now
3
Business School Research : Excellence, Academic Quality and Positive Impact
by
Cornuel, Eric
Published 2024
Taylor & Francis
“
...EFMD
Management
Education...
”
Read Now
4
A New Era of Consumer Behavior : In and Beyond the Pandemic
by
Ayman, Umut
Published 2023
IntechOpen
“
...Business,
Management
and Economics...
”
Read Now
5
Marketing Management and Communications in the Public Sector
by
Pasquier, Martial
Published 2018
“
...Routledge Masters in Public
Management
...
”
Read Now
6
Managing Sustainable Luxury and Digitalization : Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business
by
Schultz, Mario D.
Published 2024
Taylor & Francis
“
...Routledge Studies in Luxury
Management
...
”
Read Now
7
Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen
by
Kranz, Marcel
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
8
Steuerung von Markenportfolios : Ein Beitrag zum Mehrmarkencontrolling am Beispiel der Automobilwirtschaft
by
Koers, Martin
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
9
Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften
by
Giloth, Mathias
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
10
Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
by
Büker, Bernd
Published 1992
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
11
Cross-Channel-Medienmarken : Strategische Optionen, Ausgestaltungsmoeglichkeiten und nachfragerseitige Bewertung
by
Caspar, Mirko
Published 2002
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
12
Die Fuehrung der Unternehmensmarke : Ein Ansatz zum zielgruppenorientierten Corporate Branding
by
Bierwirth, Andreas
Published 2003
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
13
Kundendienst-Management : Entwicklungsstand und Entscheidungsprobleme der Kundendienstpolitik
by
Meffert, H.
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
14
Ressourcenbasierte Erschließung neuer Maerkte : Dargestellt am Beispiel der Textilindustrie
by
Dömer, Marcus
Published 2003
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
15
Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : Eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen
by
Poggenpohl, Marcus
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
16
Lebensqualitaet von Patienten als Orientierung fuer ein zielgruppenspezifisches Health Care Marketing : Eine empirische Analyse am Beispiel der AMD
by
Rohn,
Published 2012
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
17
Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewaehlten Branchen der Konsumgueterindustrie
by
Schröder, Hans-Ulrich
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
18
Zielgruppenmarketing im Fremdenverkehr von Regionen : Ein Beitrag zur Marktsegmentierung auf der Grundlage von Werten, Motiven und Einstellungen
by
Frömbling, Simone
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
19
Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
by
Schürmann, Uwe
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
20
Strategische Marketingplanung in Warenhaeusern : Anwendung der Portfolio-Methode
by
Wehrle, Friedrich
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
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330 - Economics
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333 - Economics of land & energy
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610 - Medicine & health
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Directory of Open Access Books
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Ahrens, Michael
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