A New Era of Consumer Behavior In and Beyond the Pandemic
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...
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| Format: | eBook |
| Language: | English |
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IntechOpen
2023
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| Series: | Business, Management and Economics
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| Collection: | Directory of Open Access Books - Collection details see MPG.ReNa |
| Summary: | The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: "Digital Shifts in Consumer Behavior", "Digitalization of Consumer Behavior in the Tourism Sector" and "Consumer Protection and Sustainability". |
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| Item Description: | Creative Commons (cc), https://creativecommons.org/licenses/by/3.0/ |
| Physical Description: | 1 electronic resource (270 p.) |
| ISBN: | intechopen.100829 9781803561837 9781803561820 9781803561844 |