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by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Table of Contents:
“...Strategic pricing : coordinating the drivers of profitability -- Value creation : the source...”Published 2016
Routledge, Taylor and Francis Group
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by Buoye, Alexander, Aksoy, Lerzan, Gupta, Sunil, Keiningham, Timothy
Published 2014
Published 2014
MIT Sloan Management Review
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by Baker, Walter, BenMark, Gadi, Chopra, Manish, Kohli, Sajal
Published 2018
“...Retail customers may accept different prices on different channels - but retailers need to manage...”Published 2018
MIT Sloan Management Review