"Pay as you wish" pricing
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing. On October 9, 2007, the English alternati...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Upper Saddle River, N.J.]
[FTPress Delivers]
©20
|
| Series: | FTPress Delivers elements
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing. On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows . At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, "It's up to you." .. |
|---|---|
| Item Description: | Cover title. - Imprint from cover p. [3]. - Excerpted from: Smart Pricing, by Jagmohan Raju and Z. John Zhang. Cf. resource description page (viewed March 8, 2010) |
| Physical Description: | [6] pages |
| ISBN: | 9780132467483 0132467488 9780132467476 |