Master the Challenges of Multichannel Pricing
Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about pr...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
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MIT Sloan Management Review
2018
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| Edition: | 1st edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5% |
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| Item Description: | Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 12 pages |