1 Table of Contents: “...; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4...”

2 Table of Contents: “... of Integrated Marketing Communications -- Chapter 2 Communications Research: Foundational Methods -- Chapter 3...”

3 Table of Contents: “... the Comparison -- C. Select the Chart Form -- Sect. 2. Using Charts -- Sect. 3. Say it with Concepts...”

4 Table of Contents: “... Zombie; Chapter 1: Understanding Identity; Chapter 2: Zombies Are Reckless: Be MINDFUL; Chapter 3...”

5 Table of Contents: “...; Creating and managing a reputation; How attitudes are formed; Types of image; Recap; More @; 2 Creating...”

6 Table of Contents: “...<P>The Brief 1. What this book is about 2. The nature of strategic communication 3. Communication...”

7 Table of Contents: “...; Lesson 2: Movements Start with the First Conversation; Lesson 3: Movements Have Inspirational Leadership...”

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9 Table of Contents: “... Emotionalisierung -- Typographie: Lesbarkeit und Formgebung für Text -- Werkzeug 2: Mit Infografiken die Schönheit...”

10 Table of Contents: “... -- Chapter Two Progress through the Revolutionary Storm: Why Data Science Matters -- Taking an Iterative...”

11 “.... In addition, two new chapters examine the topic of branding, its growing influence in the public sector...”

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