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1

Beyond advertising : creating value through all customer touchpoints

by Wind, Yoram, Hays, Catharine
Published 2016

John Wiley & Sons, Inc.

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2

Blogging to drive business : create and maintain valuable customer connections

by Butow, Eric
Published 2010

Que Pub.

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3

Blogging to drive business : create and maintain valuable customer connections

by Butow, Eric
Published 2013

Que

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4

The Practice of Government Public Relations

by Lee, Mordecai
Published 2011

CRC Press

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5

The AMA handbook of public relations

by Dilenschneider, Robert L.
Published 2010

AMACOM

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6

The zombie business cure : how to refocus your company's identity for more authentic communication

by Lellis, Julie C.
Published 2017

Career Press

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7

Advertising management in a digital environment : text and cases

by Kelley, Larry D., Bartel Sheehan, Kim
Published 2022

Routledge

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8

Ignition : superior communication strategies for creating stronger connections

by Moseley, Matthew L.
Published 2021

Productivity Press

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9

Principles of strategic communication

by Holtzhausen, Derina Rhoda, Fullerton, Jami A., Lewis, Bobbi Kay, Shipka, Danny
Published 2021

Routledge

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10

Communicating in extreme crises : lessons from the edge

by Tachkova, Elina, Coombs, W. Timothy
Published 2022

Routledge

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11

The practice of government public relations

Published 2022

Routledge

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12

78 important questions every leader should ask and answer

by Clarke-Epstein, Chris
Published 2002

AMACOM

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13

World class communication : how great ceos win with the public, shareholders, employees, and the media

by Scudder, Virgil
Published 2020

Tantor Media

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14

Say it with charts : the executive's guide to visual communication

by Zelazny, Gene
Published 2001

McGraw-Hill

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15

Visual public relations : strategic communication beyond text

by Collister, Simon, Roberts-Bowman, Sarah
Published 2018

Routledge

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16

Visual storytelling : Visuelles Erzählen in PR und Marketing

by Sammer, Petra, Heppel, Ulrike
Published 2015

Dpunkt.verlag

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17

Advanced Google AdWords

by Geddes, Brad
Published 2010

Wiley

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18

Fame & fortune : how successful companies build winning reputations

by Fombrun, Charles J.
Published 2004

Pearson Education

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19

Digital signage : software, networks, advertising, and displays : a primer for understanding the business

by Schaeffler, Jimmy
Published 2008

Focal Press

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20

Digital signage broadcasting : content management and distribution techniques

by Lundström, Lars-Ingemar
Published 2008

Focal Press

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