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dewey-ones:"381 - Commerce"
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1
Social
media
in the marketing context : a state of the art analysis and future directions
by
Plume, Cherniece J.
,
Dwivedi, Yogesh Kumar
,
Slade, Emma L.
Published 2017
Chandos Publishing
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HM742
Read Now
2
The
Art
of Social Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by
Belew, Shannon
Published 2014
American Management Association
Table of Contents:
“
...Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social
Media
...
”
Call Number:
HF5415.1265 .B45 2014
Read Now
3
Listen first! : turning social media conversations into business advantage
by
Rappaport, Stephen D.
Published 2011
John Wiley & Sons
Table of Contents:
“
.... Listening-led Marketing: Applying Social
Media
Listening Insights to Achieve Key Objectives -- Chapter 4...
”
Call Number:
HF5415.1265
Read Now
4
The business of
media
distribution : monetizing film, TV, and video content in an online world
by
Ulin, Jeff
Published 2013
Focal Press
Table of Contents:
“
... -- Promotional Partners -- Theatrical Marketing Budget -- Direct Costs -- Allocation of
Media
Costs -- Trailers...
”
Call Number:
PN1995.9.M29
Read Now
5
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by
Safko, Lon
Published 2013
McGraw-Hill
Subjects:
“
...marketing /
aat
...
”
Call Number:
HF5415
Read Now
6
Social
media
marketing : promoting your company through viral marketing
by
Evans, Liana
Published 2010
Que Pub.
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HF5414
Read Now
7
The social
media
MBA : your competitive edge in social media strategy development & delivery
by
Holloman, Christer
Published 2012
Wiley
Table of Contents:
“
...Quick recap -- Bridging the social
media
gap -- The rise of branded content -- Power of integration...
”
Call Number:
HD30.2
Read Now
8
Instagram for business for dummies
by
Herman, Jenn
,
Butow, Eric
,
Walker, Corey
Published 2021
Tantor Media, Inc.
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HF5415.1265
Read Now
9
Brilliant social
media
: how to start, refine and improve your social media business strategy
by
Gray, Adam
Published 2013
Pearson
Table of Contents:
“
... -- embracing change Chapter 1: Setting the scene -- how marketing used to work Part 1 -- Why social
media
works...
”
Call Number:
HF5415.1265
Read Now
10
Likeable social
media
: how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
by
Kerpen, Dave
Published 2011
McGraw Hill-Ascent Audio
Subjects:
“
...public relations /
aat
...
”
Call Number:
HF5415.1265
Read Now
11
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business
by
Handley, Ann
Published 2012
Wiley
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HF5415.1265
Read Now
12
Powerful social
media
, branding, PR practices
Published 2011
FTPress Delivers
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HF5415
Read Now
13
Marketing de influencia/Influence marketing
by
Albuquerque, Manuel
Published 2023
ALMUZARA ESTUDIOS
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HF5415
Read Now
14
What's the future of business? : changing the way businesses create experiences
by
Solis, Brian
Published 2013
Wiley
Table of Contents:
“
..., the truth is that new
media
did not ""invent"" conversations, experiences, or opinions.; The
A.R.T
...
”
Call Number:
HF5415.5
Read Now
15
Data-driven marketing and social
media
by
Bostic, Farrah
Published 2014
O'Reilly Media
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HF5415.1252
Read Now
16
Marketing with Social
Media
: 10 Easy Steps to Success for Business
by
Coles, Linda
Published 2015
J. Wiley & Sons Australia
Subjects:
“
...social
media
/
aat
...
”
Call Number:
HM742
Read Now
17
Likeable social
media
...
by
Kerpen, Dave
Published 2015
McGraw-Hill
Subjects:
“
...branding /
aat
...
”
Call Number:
HF5415.1265
Read Now
18
Likeable social
media
: how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
by
Kerpen, Dave
,
Greenbaum, Michelle
,
Berk, Robert E.
Published 2019
McGraw-Hill Education
Table of Contents:
“
... -- Integrate social
media
into the entire customer experience -- Admit when you screw up, and then leverage...
”
Call Number:
HF5415.1265
Read Now
19
The social
media
marketing book
by
Zarrella, Dan
Published 2010
O'Reilly
Table of Contents:
“
...Chapter 1: Introduction; What Is Social
Media
Marketing?; Big Brands and Social
Media
; Small...
”
Call Number:
HF5415.1265
Read Now
20
The
art
of selling to the affluent : how to attract, service, and retain wealthy customers and clients for life
by
Oechsli, Matt
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
...The
Art
of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers...
”
Call Number:
HF5415.332.A34
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Classification: 381 - Commerce
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381 - Commerce
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55
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10
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9
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9
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6
791 - Public performances
6
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4
740 - Drawing & decorative arts
4
741 - Drawing & drawings
4
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3
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3
150 - Psychology
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620 - Engineering & allied operations
3
011 - Bibliographies
2
070 - News media, journalism & publishing
2
368 - Insurance
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600 - Technology
2
770 - Photography, photographs & computer art
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002 - The book
1
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1
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1
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9
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bringas, Pilar
1
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