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1
by Plume, Cherniece J., Dwivedi, Yogesh Kumar, Slade, Emma L.
Published 2017
Chandos Publishing
Subjects: ...social media / aat...

2
by Belew, Shannon
Published 2014
American Management Association
Table of Contents: ...Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media...

3
by Rappaport, Stephen D.
Published 2011
John Wiley & Sons
Table of Contents: .... Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4...

4
by Ulin, Jeff
Published 2013
Focal Press
Table of Contents: ... -- Promotional Partners -- Theatrical Marketing Budget -- Direct Costs -- Allocation of Media Costs -- Trailers...

5
by Safko, Lon
Published 2013
McGraw-Hill
Subjects: ...marketing / aat...

6
by Evans, Liana
Published 2010
Que Pub.
Subjects: ...social media / aat...

7
by Holloman, Christer
Published 2012
Wiley
Table of Contents: ...Quick recap -- Bridging the social media gap -- The rise of branded content -- Power of integration...

8
by Herman, Jenn, Butow, Eric, Walker, Corey
Published 2021
Tantor Media, Inc.
Subjects: ...social media / aat...

9
by Gray, Adam
Published 2013
Pearson
Table of Contents: ... -- embracing change Chapter 1: Setting the scene -- how marketing used to work Part 1 -- Why social media works...

10
by Kerpen, Dave
Published 2011
McGraw Hill-Ascent Audio
Subjects: ...public relations / aat...

11
by Handley, Ann
Published 2012
Wiley
Subjects: ...social media / aat...

12
Published 2011
FTPress Delivers
Subjects: ...social media / aat...

13
by Albuquerque, Manuel
Published 2023
ALMUZARA ESTUDIOS
Subjects: ...social media / aat...

14
by Solis, Brian
Published 2013
Wiley
Table of Contents: ..., the truth is that new media did not ""invent"" conversations, experiences, or opinions.; The A.R.T...

15
by Bostic, Farrah
Published 2014
O'Reilly Media
Subjects: ...social media / aat...

16
by Coles, Linda
Published 2015
J. Wiley & Sons Australia
Subjects: ...social media / aat...

17
by Kerpen, Dave
Published 2015
McGraw-Hill
Subjects: ...branding / aat...

18
by Kerpen, Dave, Greenbaum, Michelle, Berk, Robert E.
Published 2019
McGraw-Hill Education
Table of Contents: ... -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage...

19
by Zarrella, Dan
Published 2010
O'Reilly
Table of Contents: ...Chapter 1: Introduction; What Is Social Media Marketing?; Big Brands and Social Media; Small...

20
by Oechsli, Matt
Published 2014
John Wiley & Sons, Inc.
Table of Contents: ...The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers...