The art of selling to the affluent how to attract, service, and retain wealthy customers and clients for life

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson...

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Bibliographic Details
Main Author: Oechsli, Matt
Format: eBook
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2014
Edition:2nd edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis
Item Description:Includes index
Physical Description:1 online resource
ISBN:9781118744765
1118744764
1118849108
9781118849101