1 Table of Contents: “... -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product...”

2 Table of Contents: “... Marketplace; Chapter 2 Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research...”

3 Table of Contents: “... Beyond The Sales Funnel -- Chapter 2 Research -- Chapter 3 Contact -- Chapter 4 Precision Questions...”

4 “..., Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences...”

5 “..., Management und Handel an der Hochschule Niederrhein, Mönchengladbach und leitet dort das eWeb-Research-Center...”

6 “... Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research...”

7 “... Research Center an der Hochschule Niederrhein....”

8 “... Professor für Betriebswirtschaftslehre, Management und Handel sowie Leiter des eWeb Research Center an der...”

9 “..., Management und Handel sowie Leiter des eWeb Research Center an der Hochschule Niederrhein. ...”

10 “... Leiter des eWeb Research Center an der Hochschule Niederrhein...”

11 “... Research Center an der Hochschule Niederrhein....”

12 “... service - such as L.L. Bean, Chick-fil-A, Nordstrom, Mrs. Fields, St. Jude Children's Research Center...”

13 Table of Contents: “... Research; Chapter 6: The Central Role of Emotions in Consumer Responses; Understanding Nonconscious...”

14 Table of Contents: “... Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools...”

15 “... environ­ ments and in the work carried out at many research centers throughout the world. The application...”

16 “... Betriebswirtschaftslehre, Management und Handel und Leiter des eWeb-Research-Centers an der Hochschule Niederrhein...”

17 “... Heinemann ist Professor für Betriebswirtschaftslehre, Management und Handel und Leiter des eWeb Research...”