The business of iPhone app development making and marketing apps that succeed
The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...
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| Format: | eBook |
| Language: | English |
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New York
Apress
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business |
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| Physical Description: | xiv, 393 pages illustrations |
| ISBN: | 1430227346 9781430227342 9781282926080 |