Marketing to moviegoers a handbook of strategies used by major studios and independents
Inside information about the Hollywood major studios' secret strategies for marketing films
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Burlington, MA
Elsevier Focal Press
2005
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Inside information about the Hollywood major studios' secret strategies for marketing films |
|---|---|
| Physical Description: | xii, 300 pages illustrations |
| ISBN: | 9781281005861 0080491774 9780080491776 128100586X 9781136068621 9786611005863 1136068627 |