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1
by Nelson, Tara-Nicholle
Published 2017
Berrett-Koehler Publishers, Inc.
Table of Contents: “... -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey...”
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2
by Jain, Varsha, Sheth, Jagdish N., Schultz, Don E.
Published 2019
Pearson India Education Services Pvt. Ltd
Subjects: “...Consumer behavior / fast...”
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3
by Hritzuk, Natasha
Published 2014
Wiley
“... placements to "multi-screen" marketing, where consumers control their own flow of content through smartphones...”
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4
by Chan, Savio, Zakkour, Michael
Published 2014
Wiley
Table of Contents: “... Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New...”
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5
Published 2012
Cambridge University Press
Subjects: “...Consumer protection / European Union countries...”
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6
by Ramesh Kumar, S.
Published 2009
Pearson Power
Table of Contents: “... on benefits -- Services and hedonism -- Variety-Marketer's Dilemma or Consumer's Confusion -- Product category...”
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7
by Ramesh Kumar, S., Krishnamurhty, Anup
Published 2024
Pearson India
“...There have been a number of books published on consumer behaviour and advertising. Therefore...”
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8
by Urban, Glen, Gosline, Renee, Lee, Jeff
Published 2017
MIT Sloan Management Review
Subjects: “...Consumer behavior / fast...”
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9
by Schmitt, Rebecca, Rossi, Arnaud, Bensoussan, Albert
Published 2022
Palgrave Macmillan
Subjects: “...Consumer Behavior...”
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10
by Strelow, Enrique
Published 2022
Springer Fachmedien Wiesbaden
Subjects: “...Consumer Behavior...”
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11
by Schmitt, Rebecca, Rossi, Arnaud, Bensoussan, Albert
Published 2023
Springer International Publishing
Subjects: “...Consumer Behavior...”
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12
by Poppe, Susen, Gampfer, Ralf
Published 2022
Springer Fachmedien Wiesbaden
Subjects: “...Consumer Behavior...”
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13
Published 2019
Springer International Publishing
“... and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards...”
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14
by Barden, Phil
Published 2013
John Wiley & Sons Ltd.
Table of Contents: “... on autopilot; Relevance -- purchase as a means to an end; Brands serve consumer goals...”
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15
by Holloman, Dave M.
Published 2013
Wiley
Table of Contents: “... Consumers; Getting a Fuller Picture; Consumer Demand Clusters; Notes; Chapter 5: Channels to a Growing...”
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16
by Hemann, Chuck
Published 2013
Que
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17
by Hemann, Chuck, Burbary, Ken
Published 2018
Pearson Education
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18
by Laursen, Gert H. N.
Published 2011
John Wiley & Sons
Subjects: “...Consumers' preferences / Research...”
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19
by Kotler, Philip
Published 2011
LID Editorial
Subjects: “...Consumer satisfaction / http://id.loc.gov/authorities/subjects/sh85031490...”
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20
by Trumbull, Gunnar
Published 2012
Harvard University Press
Subjects: “...Consumer protection...”