Consumer behaviour and branding concepts, readings and cases : the Indian context
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a m...
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| Format: | eBook |
| Language: | English |
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Chennai
Pearson Power
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 9332501386 9789332501386 |