Philip Kotler

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia

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by Kotler, Philip
Published 2015
AMACOM--American Management Association

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by Kotler, Philip
Published 2014
John Wiley & Sons

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by Kotler, Philip
Published 2008
Pearson/Prentice Hall

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by Kotler, Philip
Published 2007
Wharton School Pub.

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by Kotler, Philip
Published 2012
Wiley

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by Kotler, Philip
Published 2011
LID Editorial

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by Kotler, Philip, Pfoertsch, Waldemar
Published 2010
Springer Berlin Heidelberg

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by Kotler, Philip, Pfoertsch, Waldemar
Published 2006
Springer Berlin Heidelberg

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by Caslione, John, Kotler, Philip
Published 2017
Ascent Audio

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by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2021
John Wiley & Sons, Inc.

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by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2024
John Wiley & Sons, Inc.

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by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2024
Editorial Almuzara

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by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2010
John Wiley & Sons

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by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2019
Ascent Audio

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