The transformational consumer fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...
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| Format: | eBook |
| Language: | English |
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Oakland, California
Berrett-Koehler Publishers, Inc.
2017
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement |
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| Physical Description: | xi, 160 pages |
| ISBN: | 9781626568846 9781626568853 1626568847 |