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dewey-ones:"381 - Commerce"
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1
Web
2.0
: Neue Perspektiven für Marketing und Medien
Published 2008
Springer Berlin Heidelberg
Table of Contents:
“
...Grundlagen -- Grundlagen des
Web
2.0
-- Strategien von Communities im
Web
2.0
-- Diffusion von
Web
...
”
Read Now
2
Web
2.0
: principles and best practices
by
Musser, John
Published 2007
O'Reilly Media
Call Number:
HF5548.32
Read Now
3
Wir machen dieses Social Media
by
Busse, Annika
Published 2013
O'Reilly Verlag
Subjects:
“
...
Web
2.0
...
”
Call Number:
HM741
Read Now
4
Die
Web
2.0
Strategie
by
Shuen, Amy
Published 2008
O'Reilly Verlag
Subjects:
“
...
Web
2.0
/ Aspect économique...
”
Call Number:
HF5548.32
Read Now
5
Web squared : Web 2.0 five years on
by
O'Reilly, Tim
Published 2009
O'Reilly Media
“
...Ever since we first introduced the term
Web
2.0
, people have been asking, What ™s next? Assuming...
”
Call Number:
HF5548.32
Read Now
6
The new language of marketing 2.0 : how to use ANGELS to energize your market
by
Carter, Sandy
Published 2009
IBM Press/Pearson
Subjects:
“
...World Wide
Web
2.0
/ gnd / http://d-nb.info/gnd/7548364-6...
”
Call Number:
HF5415.1265
Read Now
7
Marketing to the social web : how digital customer communities build your business
by
Weber, Larry
Published 2009
John Wiley & Sons
Subjects:
“
...World Wide
Web
2.0
/ gnd / http://d-nb.info/gnd/7548364-6...
”
Call Number:
HF5415.1265
Read Now
8
Social media marketing : strategien für Twitter, Facebook & Co.
by
Weinberg, Tamar
Published 2014
O'Reilly Media
Subjects:
“
...World Wide
Web
2.0
/ gnd / http://d-nb.info/gnd/7548364-6...
”
Call Number:
HF5415.1265
Read Now
9
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2010
John Wiley & Sons
Subjects:
“
...World Wide
Web
2.0
/ gnd / http://d-nb.info/gnd/7548364-6...
”
Call Number:
HF5415.1265
Read Now
10
Value Creation in E-Business Management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009, Selected Papers
Published 2009
Springer Berlin Heidelberg
Table of Contents:
“
... Reputation Systems in
Web
2.0
Era -- Evolution of Decision Rules Used for IT Portfolio Management...
”
Read Now
11
European Retail Research : 2010 I Volume 24 Issue I
Published 2010
Gabler Verlag
Table of Contents:
“
...Interactive
Web
2.0
Applications in the Multi-Channel Marketing for Retailers -- How to Maintain a...
”
Read Now
12
Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first
by
Tasner, Michael Scott
Published 2010
FT Press
Table of Contents:
“
...The mindset shift: from
Web
2.0
to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content...
”
Call Number:
HF5415.1265
Read Now
13
Working the Crowd : Social media marketing for business
by
Brown, Eileen
Published 2012
British Informatics Society
Table of Contents:
“
...; THE GROWTH OF THE
WEB
2.0
WORLD; SOCIALISING AND INTERACTING....
”
Call Number:
HF5415.1265 .B384 2012
Read Now
14
Web analytics : an hour a day
by
Kaushik, Avinash
Published 2007
Wiley Pub.
Table of Contents:
“
... : competitive intelligence and
Web
2.0
Analytics -- Ch. 13. Month 8 and beyond : shattering the myths of Web...
”
Call Number:
ZA4235
Read Now
15
The marketing plan : how to prepare and implement it
by
Luther, William M.
Published 2011
AMACOM
“
... the perilous new landscape of
Web
2.0
business strategies, and guide them to develop a working marketing plan...
”
Call Number:
HF5415
Read Now
16
Social Media
by
Ingenhoff, Diana
Published 2012
Dpunkt.verlag
“
... Dialoge und Zusammenarbeitsformen (many-to-many). Unter der Nutzung von
Web
2.0
(Social Web) und Web 3.0...
”
Call Number:
HM736
Read Now
17
Organizational, Business, and Technological Aspects of the Knowledge Society : Third World Summit on the Knowledge Society, WSKS 2010, Corfu, Greece, September 22-24, 2010, Proceed...
Published 2010
Springer Berlin Heidelberg
Table of Contents:
“
... to Deaf People via Vodcasting &
Web
2.0
Tools -- Characterization of Texture in Images by Using a Cellular...
”
Read Now
18
Web Information Systems and Technologies : International Conferences WEBIST 2005 and WEBIST 2006, Revised Selected Papers
Published 2007
Springer Berlin Heidelberg
Table of Contents:
“
...Invited Papers -- The Implications of
Web
2.0
on Web Information Systems -- Developing Criteria...
”
Read Now
19
Marketing by the numbers : how to measure and improve the ROI of any campaign
by
Harden, Leland
Published 2011
AMACOM-American Management Association
“
...
2.0
. This book provides you with a foolproof system for determining the effectiveness of all your...
”
Call Number:
HF5415.1265
Read Now
20
Technologies for Modern Digital Entrepreneurship : Understanding Emerging Tech at the Cutting-Edge of the Web 3.0 Economy
by
Turi, Abeba N.
Published 2020
Apress
“
...
2.0
economy to the distributed network economy. Turi additionally explores trust and reputation...
”
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Classification: 381 - Commerce
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381 - Commerce
658 - General management
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Language
English
21
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5
Collection
O'Reilly
19
Springer eBooks 2005-
7
Author
Lytras, Miltiadis D.
2
O'Reilly, Tim
2
Ordonez De Pablos, Patricia
2
Roulstone, Alan
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1
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1
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1
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1
Harden, Leland
1
Hass, Berthold H.
1
Heyman, Bob
1
Ingenhoff, Diana
1
Kaushik, Avinash
1
Kellam, Lynda M.
1
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1
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1
Luther, William M.
1
Meier, Andreas
1
Morschett, Dirk
1
Musser, John
1
Nelson, Matthew L.
1
Pahrmann, Corina
1
Pedrosa, Vitor
1
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1
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1
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1
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1
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1
Shaw, Michael J.
1
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1
Silverman, George
1
Strader, Troy J.
1
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1
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1
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1
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1
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1
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