Marketing to the social web how digital customer communities build your business
"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and sho...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2009
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| Edition: | 2nd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description page |
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| Physical Description: | xviii, 246 pages |
| ISBN: | 0470440309 0470440317 9780470440308 9780470440292 1118258126 0470440295 9780470440315 0470410973 9781118258125 |