MPG.eBooks - Description: The marketing plan

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The marketing plan how to prepare and implement it

Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan

Bibliographic Details
Main Author:	Luther, William M.
Format:	eBook
Language:	English
Published:	New York AMACOM 2011
Edition:	4th ed
Subjects:	Business & Economics / Green Business / Bisacsh Marketing Marketing / Aat Marketing / Planning / Fast Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Online Access:	https://learning.oreilly.com/library/view/~/978081...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
Physical Description:	1 online resource
ISBN:	9780814416945