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by Woods, Patrick
Published 2020
Table of Contents:
“...Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand...”Published 2020
Apress, Distributed to the Book trade worldwide by Springer Science+Business Media New York
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by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Table of Contents:
“... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”Published 2016
Routledge, Taylor and Francis Group