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Branding strategies for success

Bibliographic Details
Main Author: Light, Larry
Other Authors: Kiddon, Joan, Till, Brian, Heckler, Donna
Format: eBook
Language:English
Published: [Upper Saddle River, NJ] FT Press 2012
Subjects:
Corporate Culture / Http://id.loc.gov/authorities/subjects/sh85032896
Art De Conter / Aspect économique
Design / Coordination
Industrial Design / Http://id.loc.gov/authorities/subjects/sh85037199
Design
Industrial Design Coordination / Fast
Mcdonald's Corporation / Case Studies
Product Life Cycle / Fast
Branding (marketing) / Management
Marketing / Aat
Culture Organisationnelle
New Products / Fast
Industrial Design Coordination / Http://id.loc.gov/authorities/subjects/sh85065849
Corporate Culture / Fast
Product Life Cycle / Http://id.loc.gov/authorities/subjects/sh85107202
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Industrial Design / Fast
New Products / Http://id.loc.gov/authorities/subjects/sh85091388
Stratégie De Marque / Gestion
Marketing
Marketing / Fast
Produits De Marque / Gestion
Mcdonald's Corporation / Fast
Brand Name Products / Management / Fast
Produits Commerciaux / Cycle De Vie
Storytelling / Economic Aspects
Organizational Culture
Brand Name Products / Management
Branding (marketing) / Management / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Item Description:A compilation of four FT Press/Pearson titles
Physical Description:4 volumes in 1(xx, 218 pages
ISBN:9780133039030

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