Marketing in the age of Google your online strategy is your business strategy
"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search r...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings -- the unpaid results that receive 86% of searcher clicks."--Resource description page |
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| Physical Description: | xiv, 242 pages illustrations |
| ISBN: | 9781118342992 1282687522 1118342992 0470622598 9780470622599 9781282687523 |