Marketing strategy from the masters collections
"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tig...
Format: | eBook |
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Language: | English |
Published: |
Upper Saddle River, N.J.
FTPress Delivers
2011
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Series: | FTPress Delivers collections
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page |
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Physical Description: | 1 volume (various pagings) illustrations |
ISBN: | 9780132617642 |