MPG.eBooks - Search Results

1

Overfished ocean strategy : powering up innovation for a resource-deprived world

by Zhexembayeva, Nadya
Published 2014

Berrett-Koehler Publishers

Table of Contents: “...; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line...”

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2

The strategy and tactics of pricing : a guide to growing more profitably

by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016

Routledge, Taylor and Francis Group

Table of Contents: “... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”

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3

Content marketing strategies for dummies

by Diamond, Stephanie
Published 2016

John Wiley & Sons, Inc.

“... through content marketing. Content Marketing Strategies For Dummies explains how you can use content...”

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4

Social media analytics strategy : using data to optimize business performance

by Gonçalves, Alex
Published 2017

Apress

Table of Contents: “...: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15...”

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5

Small business marketing strategies : All-in-one for Dummies

Published 2016

John Wiley and Sons, Inc.

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6

E-Procurement : From Strategy to Implementation

by Neef, Dale
Published 2001

FT Press

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7

The seven success factors of social business strategy

by Li, Charlene, Solis, Brian
Published 2013

Jossey-Bass

Table of Contents: “... Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives...”

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8

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

by Sgroi, Anthony
Published 2015

CRC Press

Table of Contents: “.... Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand...”

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9

Return on engagement : content strategy and web design techniques for digital marketing

by Frick, Tim, Eyler-Werve, Kate
Published 2014

Focal Press, Taylor & Francis Group

Table of Contents: “...Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design...”

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10

Maximize your social : one-stop guide to building a social media strategy for marketing and business success

by Schaffer, Neal
Published 2013

Wiley

Table of Contents: “... media strategy : the framework for the ever-changing world of social media -- Determining objectives...”

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11

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

by Wright, Travis, Snook, Chris J.
Published 2017

Wiley

Table of Contents: “... organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social...”

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12

Cutting through the noise : the right employee engagement strategies for you

by Dávila, Norma
Published 2013

ASTD Press

“..., but what works, and what doesn't? This book helps managers cut through the clutter of all those strategies...”

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13

The road to luxury : the evolution, markets and strategies of luxury brand management

by Som, Ashok, Blanckaert, Christian
Published 2015

John Wiley

Subjects: “...Stratégie de marque...”

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14

Negotiating with backbone : eight sales strategies to defend your price and value

by Holden, Reed K.
Published 2016

Pearson Education

“...Eight sales strategies to defend your price and value...”

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15

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

by Ottman, Jacquelyn A.
Published 2011

Greenleaf Publishing

“... Farm, and Wal-Mart-Ottman provides practical strategies, tools, and inspiration for building every...”

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16

Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships

by Thomas, Barbara
Published 2016

Pearson Education

“...Strategies for building buzz, leveraging customer satisfaction, and creating relationships...”

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17

Beyond the sales process : 12 proven strategies for a customer-driven world

by Andersen, Steve, Stein, Dave
Published 2016

American Management Association

Table of Contents: “...Testing the Effectiveness of Your VisioningStrategy 4. Elevate the Conversation: Defining...”

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18

High-profit prospecting : powerful strategies to find the best leads and drive breakthrough sales results

by Hunter, Mark
Published 2017

American Management Association

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19

Nonstop sales boom : powerful strategies to drive consistent sales growth year after year

by Francis, Colleen
Published 2014

AMACOM--American Management Association

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20

The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy

by Karam, Amy
Published 2016

John Wiley & Sons, Inc.

“... prescription on how companies can shift their strategy ..."--Ken Wilcox, former CEO and chairman, current...”

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