Return on engagement content strategy and web design techniques for digital marketing
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York
Focal Press, Taylor & Francis Group
2014
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| Edition: | Second edition., Tim Frick, Kate Eyler-Werve |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties."-- In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and d |
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| Item Description: | Previous edition: 2010 |
| Physical Description: | 1 online resource illustrations |
| ISBN: | 9780203751817 9781135012939 9781135012922 113501292X 1135012938 0203751817 |