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dewey-ones:"381 - Commerce"
dewey-ones:"670 - Manufacturing"
language:"English"
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21
Your portable empire : how to make money anywhere while doing what you love
by
O'Bryan, Pat
Published 2007
John Wiley & Sons
Table of Contents:
“
... destroyer -- Bibliography -- Online
resources
-- About the author -- The portable empire in seven steps...
”
Call Number:
HF5415.1265
Read Now
22
Big data marketing : engage your customers more effectively and drive value
by
Arthur, Lisa
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
... Challenge; The Big Data Marketing Opportunity; Notes;
Resources
; About the Author...
”
Call Number:
HF5415.13
Read Now
23
Introduction to search engine marketing and AdWords : a guide for absolute beginners
by
Kelsey, Todd
Published 2017
Apress
“
..., discussing helpful
resources
and important issues to keep in mind. If you are completely new to search engine...
”
Call Number:
HF5415.1265
Read Now
24
Marketing automation for dummies
by
Sweezey, Mathew
Published 2014
Wiley
Table of Contents:
“
... Marketing Automation Tool; Listing
Resources
Needed for Initial Setup; Targeting Efficiency in Your...
”
Call Number:
HF5415.126
Read Now
25
Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling
by
Blount, Jeb
Published 2015
Wiley
Table of Contents:
“
... Prospecting
Resources
; Chapter 1: The Case for Prospecting; The Real Secret to Sustained Sales Success...
”
Call Number:
HF5438.25
Read Now
26
Marketing, rhetoric and control : the magical foundations of marketing theory
by
Miles, Chris
Published 2018
Routledge
“
... of the changing rational and irrational motivations of the firm and stakeholders, using these as
resources
...
”
Call Number:
HF5415
Read Now
27
Return on engagement : content strategy and web design techniques for digital marketing
by
Frick, Tim
,
Eyler-Werve, Kate
Published 2014
Focal Press, Taylor & Francis Group
“
... updated companion site that offers readers sample content, easy sharing tools, and web-based
resources
...
”
Call Number:
HF5415.1265
Read Now
28
SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
“
...,
resources
, and money when your brand is top-of-mind; decrease your marketing spend while increasing your...
”
Call Number:
HF5415.1255
Read Now
29
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships
by
Thomas, Barbara
Published 2016
Pearson Education
“
...
resources
, team, organizations, and budgets Choose and integrate the right technology and tools Establish...
”
Call Number:
HF5415
Read Now
30
AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales
by
Pradeep, A. K.
,
Appel, Andrew
,
Sthanunathan, Stan
Published 2018
John Wiley & Sons
“
... and
resources
you need to use AI and ML effectively -Employ AI and ML in ways that resonate meaningfully...
”
Call Number:
HF5410
Read Now
31
Segmentation and lifetime value models using SAS
by
Malthouse, Edward C.
Published 2013
SAS Institute
“
... looking to address the challenges of allocating marketing
resources
to different customer groups...
”
Call Number:
HF5548.2
Read Now
32
Global search engine marketing : fine-tuning your international search engine results
by
Kennedy, Anne F.
Published 2012
Que
Call Number:
HF5415.1265
Read Now
33
Green intentions : creating a green value stream to compete and win
by
Wills, Brett
Published 2020
Productivity Press
“
... Dictionary that defines current terms associated with the green movement Web links and other
resources
...
”
Call Number:
Internet Access
Read Now
34
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy
by
Karam, Amy
Published 2016
John Wiley & Sons, Inc.
“
... Chairman Emeritus, Silicon Valley Bank "The China Factor's case studies and practical
resources
make...
”
Call Number:
HF1416.6.C6
Read Now
35
Hacking sales : the ultimate playbook and tool guide to building a high velocity sales machine
by
Altschuler, Max
Published 2016
John Wiley & Sons, Inc.
“
... sales processes that generate more revenue while using fewer
resources
. In this book, he shows you...
”
Call Number:
HF5438.4
Read Now
36
Inbound content : a step-by-step guide to doing content marketing the inbound way
by
Champion, Justin
Published 2018
John Wiley & Sons, Inc.
Call Number:
HF5415
Read Now
37
The wireless future : an overview of potential outcomes and trends
by
Snyder, Scott A.
Published 2010
FTPress Delivers
“
... that are about to transform the enterprise--and the world!"--
Resource
description page...
”
Call Number:
TK5103.2
Read Now
38
True alignment : linking company culture with customer needs for extraordinary results
by
Papke, Edgar
Published 2014
AMACOM
“
...
resource
that will help you compete and succeed in today's complex and rapidly changing business...
”
Call Number:
HF5415
Read Now
39
The truth about male & female markets
by
Solomon, Michael R.
Published 2011
FTPress Delivers
“
...), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--
Resource
...
”
Call Number:
HF5415.32
Read Now
40
Brand revitalization : creating a plan to win
by
Light, Larry
Published 2010
Pearson Education Pub. as FTPress Delivers
“
... organization aligned for the win!"--
Resource
description page...
”
Call Number:
HF5415.1255
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