Brand revitalization creating a plan to win
"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education Pub. as FTPress Delivers
2010
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page |
|---|---|
| Physical Description: | [10] pages illustrations |
| ISBN: | 9780131375154 0131375164 0131375156 |