MPG.eBooks - Search Results

1

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

by Wright, Travis, Snook, Chris J.
Published 2017

Wiley

Table of Contents: “... organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social...”

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2

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by Hatch, Mary Jo
Published 2008

Jossey-Bass

Subjects: “...Stratégie de marque...”

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3

Webs of influence : the psychology of online persuasion : the secret strategies that make us click

by Nahai, Nathalie
Published 2017

Pearson Education

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4

Logo savvy : top brand-design firms share their naming and identity strategies

by Chua, Perry
Published 2011

Rockport Publishers

Subjects: “...Stratégie de marque...”

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5

The digital handshake : seven proven strategies to grow your business using social media

by Chaney, Paul
Published 2009

Wiley & Sons

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6

A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

by Whitler, Kimberly A., Mosley, Richard
Published 2024

MIT Sloan Management Review

Subjects: “...Stratégie de marque / Gestion...”

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7

Storytelling : die zukunft von PR and marketing

by Sammer, Petra
Published 2014

O'Reilly Verlag

Subjects: “...Stratégie de marque / Allemagne...”

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8

Personal branding for dummies

by Chritton, Susan
Published 2014

John Wiley & Sons

Subjects: “...Stratégie de marque...”

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9

Really good logos explained : top design professionals critique 500 logos & explain what makes them work

by Chase, Margo
Published 2011

Rockport Publishers

Subjects: “...Stratégie de marque...”

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10

When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are o...

by Cervellon, Marie-Cécile, Lirio, Pamela
Published 2017

MIT Sloan Management Review

Subjects: “...Stratégie de marque...”

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11

There's No Business That's Not Show Business : Marketing in an Experience Culture

by Schmitt, Bernd, Rogers, David
Published 2003

Pearson

Subjects: “...Stratégie de marque...”

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12

Storyscaping : stop creating ads, start creating worlds

by Legorburu, Gaston, McColl, Darren
Published 2014

John Wiley & Sons

Subjects: “...Stratégie de marque...”

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13

Public relations, branding and authenticity : brand communications in the digital age

by Rees, Sian
Published 2020

Routledge

Subjects: “...Stratégie de marque...”

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14

LogoLounge master library, Vol. 1: 3000 initial & crest logos

by Fishel, Catharine M.
Published 2011

Rockport Publishers

Subjects: “...Stratégie de marque...”

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15

SPIKE your brand ROI : how to maximize reputation and get results

by Cehrs, Adele
Published 2015

Jossey-Bass, a Wiley brand

Subjects: “...Stratégie de marque...”

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16

LogoLounge 6 : 2000 international identities by leading designers

by Fishel, Catharine M.
Published 2011

Rockport Publishers

Subjects: “...Stratégie de marque...”

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17

Do good : embracing brand citizenship to fuel both purpose and profit

by Thompson, Anne Bahr
Published 2018

AMACOM

Subjects: “...Stratégie de marque...”

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18

LogoLounge 3 : 2,000 international identities by leading designers

by Fishel, Catharine M.
Published 2011

Rockport Publishers

Subjects: “...Stratégie de marque...”

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19

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

by Bates, Suzanne
Published 2011

McGraw Hill-Ascent Audio

Subjects: “...Stratégie de marque...”

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20

Cómo crear tu marca de moda

by Jaquete, Covadonga, González-Pola, Covadonga
Published 2018

LID Editorial Empresarial

Subjects: “...Stratégie de marque...”

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