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Do good embracing brand citizenship to fuel both purpose and profit

Packed with examples and original data, this book presents a five-step model that explains how to embed social consciousness into a company's DNA, and shows that by actively linking great brands with higher purposes, companies capture both markets and hearts. --

Bibliographic Details
Main Author: Thompson, Anne Bahr
Format: eBook
Language:English
Published: New York, NY AMACOM 2018
Subjects:
Social Responsibility Of Business
Political Science
Citizenship
Citizenship / Http://id.loc.gov/authorities/subjects/sh85026205
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Corporate Image / Fast
Corporate Image / Aat
Corporate Image
Branding / Aat
Social Responsibility Of Business / Http://id.loc.gov/authorities/subjects/sh90005735
Branding (marketing) / Fast
Social Responsibility Of Business / Fast
Business & Economics / Industrial Management / Bisacsh
Stratégie De Marque
Business & Economics / Organizational Behavior / Bisacsh
Citizenship / Fast
Business & Economics / Management / Bisacsh
Marketing
Business & Economics
Entreprises / Image
Entreprises / Responsabilité Sociale
Business & Economics / Management Science / Bisacsh
Corporate Image / Http://id.loc.gov/authorities/subjects/sh85032900
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Packed with examples and original data, this book presents a five-step model that explains how to embed social consciousness into a company's DNA, and shows that by actively linking great brands with higher purposes, companies capture both markets and hearts. --
Physical Description:vii, 294 pages illustrations
ISBN:9780814438404
0814438407

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