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dewey-ones:"381 - Commerce"
dewey-ones:"384 - Communications; telecommunication"
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1
Why customers leave : (and how to win them back)
by
Avrin, David
Published 2019
Career Press
Subjects:
“
...BUSINESS & ECONOMICS /
Consumer
Behavior / bisacsh...
”
Call Number:
HF5415.5
Read Now
2
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
by
Glass, Russell
Published 2014
Wiley
Subjects:
“
...
Consumer
behavior / fast...
”
Call Number:
HF5415.1265
Read Now
3
Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
by
Phillips, Robbin
Published 2010
John Wiley & Sons
Subjects:
“
...
Consumer
satisfaction / http://id.loc.gov/authorities/subjects/sh85031490...
”
Call Number:
HF5827.95
Read Now
4
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
Subjects:
“
...
Consumer
behavior / fast...
”
Call Number:
HF5415.1255
Read Now
5
The movie business book
Published 2017
Routledge
Table of Contents:
“
... exhibition -- XI. Home entertainment and self-distribution -- XII. The DIY model -- XIII.
Consumer
products...
”
Call Number:
PN1993.5.U6
Read Now
6
The encyclopedia of business letters, faxes, and e-mail : features hundreds of model letters, faxes, and e-mail to give your business writing the attention it deserves
by
Bly, Robert W.
Published 2009
Career Press
Table of Contents:
“
... policy -- 8: Business And
Consumer
Complaints And Requests -- Business requests -- Business complaints...
”
Call Number:
HF5721
Read Now
7
Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
by
Mena, Jesus
Published 2016
Auerbach Publications
“
... for modeling
consumer
behaviors. A more effe...
”
Read Now
8
Integrated marketing communication : Pentacom
by
Malaval, Philippe
Published 2015
Pearson India Education Services
“
... to understand and implement communication strategies targeted at five major targets, such as
consumers
, business...
”
Call Number:
HF5415.123
Read Now
9
International luxury brand strategy
Published 2019
Routledge
Call Number:
HD9999.L852
Read Now
10
How to work the film & tv markets : a guide for content creators
by
Hale, Heather
Published 2018
Routledge
Table of Contents:
“
... documentary festivals -- Awards shows -- Overlapping industries' events -- Significant
consumer
events...
”
Call Number:
PN1995.9.M29
Read Now
11
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
by
Bates, Sandra M.
Published 2012
McGraw-Hill
“
...,
consumer
goods, and services. Now, she turns her attention to the social sector. The Social Innovation...
”
Call Number:
HF5415.1255
Read Now
12
Beyond advertising : creating value through all customer touchpoints
by
Wind, Yoram
,
Hays, Catharine
Published 2016
John Wiley & Sons, Inc.
“
... differently now to create effective advertising across all
consumer
touchpoints. Advertising relies upon...
”
Call Number:
HF5823
Read Now
13
The handbook of strategic public relations and integrated marketing communications
by
Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents:
“
... Public Relations -- Chapter 8 The Key Stakeholders: Your Employees -- Chapter 9
Consumer
Insight in a...
”
Call Number:
HM1221
Read Now
14
The business of media distribution : monetizing film, TV, and video content in an online world
by
Ulin, Jeff
Published 2013
Focal Press
Table of Contents:
“
... History -- The New Millennium's Wave of Changes in
Consuming
Video Content -- User Experience Becomes King...
”
Call Number:
PN1995.9.M29
Read Now
15
Conversation marketing : how to be relevant and engage your customer by speaking human
by
Lund, Kevin
Published 2018
Career Press
“
..., brands are scrambling to find new ways to cut through the clutter to reach
consumers
. With such intense...
”
Call Number:
HF5415.1255
Read Now
16
How cell phones and banking accelerate African opportunity and growth
by
Mahajan, Vijay
Published 2010
Pearson Education Pub. as FTPress Delivers
“
..."This Element is an excerpt from Africa rising: how 900 million African
consumers
offer more than...
”
Call Number:
HE9715.A5
Read Now
17
Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships
by
Brito, Michael
Published 2013
Que
Call Number:
HF5415.1255
Read Now
18
POP! : stand out in any crowd
by
Horn, Sam
Published 2023
Tantor Media, Inc.
“
... the shelf, and into
consumers
imaginations...
”
Call Number:
HF5415.123
Read Now
19
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
by
Rand, Paul
Published 2014
McGraw-Hill Education
“
... marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of
consumers
report that a word of mouth (WOM...
”
Call Number:
HF5415.1255
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Language
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19
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19
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