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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable...

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Bibliographic Details
Main Author: Mena, Jesus
Format: eBook
Language:English
Published: Auerbach Publications 2016
Edition:1st edition
Subjects:
Logiciels D'application / Développement
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Machine-to-machine Communications / Fast
Internet Marketing / Fast
Machine Learning / Http://id.loc.gov/authorities/subjects/sh85079324
Application Software / Development / Fast
Internet Advertising / Http://id.loc.gov/authorities/subjects/sh94006992
Electronic Commerce / Fast
Marketing Sur Internet
Machine Learning / Fast
Apprentissage Automatique
Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434
Machine-to-machine Communications / Http://id.loc.gov/authorities/subjects/sh2011005758
Internet Advertising / Fast
Commerce électronique
Communication Entre Machines
Publicité Sur Internet
Application Software / Development / Http://id.loc.gov/authorities/subjects/sh95009362
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Item Description:Made available through: Safari, an O'Reilly Media Company
Physical Description:436 pages

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