MPG.eBooks - Search Results

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1

Public relations and communications : from theory to practice

by O'Donnell, Aoife
Published 2023

Routledge

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2

Stakeholder management : winning stakeholder support and achieving your goals

by Das, Sujatha
Published 2023

O'Reilly Media, Inc.

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3

Active storytelling : using video news releases for PR professionals

by Solis, Brian

[FTPress Delivers]

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4

Advertisers at work

by Tuten, Tracy L.
Published 2012

Apress

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5

6 steps to free publicity

by Yudkin, Marcia
Published 2009

Career Press

6

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

by Scott, David Meerman
Published 2020

John Wiley & Sons, Inc.

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7

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly

by Scott, David Meerman
Published 2007

John Wiley & Sons

8

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

by Scott, David Meerman
Published 2010

John Wiley & Sons

9

The social media MBA guide to ROI : how to measure and improve your return on investment

by Holloman, Christer
Published 2014

John Wiley and Sons Ltd

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10

Trust or consequences : build trust today or lose your market tomorrow

by Golin, Al
Published 2003

AMACOM

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11

When the headline is you : an insider's guide to handling the media

by Ansell, Jeff
Published 2010

Jossey-Bass

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12

Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

by Veloso, Maria
Published 2013

American Management Association

13

Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

by Fertik, Michael
Published 2010

American Management Association

14

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

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15

Targeted : how technology is revolutionizing advertising and the way companies reach consumers

by Smith, Mike
Published 2015

AMACOM

16

Search engine advertising : buying your way to the top to increase sales

by Lee, Kevin
Published 2009

New Riders

17

Social media as your new business platform

by Powell, Juliette
Published 2010

FT Press Delivers

18

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2013

Wiley

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19

Success metrics : a multidimensional framework for measuring organizational success

by Klubeck, Martin
Published 2017

Springer Science and Business Media

20

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by Hatch, Mary Jo
Published 2008

Jossey-Bass

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