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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
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1
Brand enigma : decoding the secrets of your brand
by
Bruce, Duncan
Published 2008
Wiley
Table of Contents:
“
...Getting the best from this book -- Nightmares and dreams: the
new
world
of brands -- Enduring myths...
”
Call Number:
HF5415.1255
Read Now
2
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
by
Carroll, Brian J.
Published 2006
McGraw-Hill
Table of Contents:
“
... and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave
new
world
of lead...
”
Call Number:
HF5438.4
Read Now
3
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
by
Rand, Paul
Published 2014
McGraw-Hill Education
Table of Contents:
“
... has broken -- A whole new model for a whole
new
world
-- The power of positive recommendations...
”
Call Number:
HF5415.1255
Read Now
4
The wireless future : an overview of potential outcomes and trends
by
Snyder, Scott A.
Published 2010
FTPress Delivers
“
..."This Element is an excerpt from The
new
world
of wireless: how to compete in the 4G revolution...
”
Call Number:
TK5103.2
Read Now
5
App empire : make money, have a life, and let technology work for you
by
Mureta, Chad
Published 2012
Wiley
Table of Contents:
“
...; Qualities of a Winning Mindset; Chapter 3: Discover the
New
World
: The App Store; Gathering Intelligence...
”
Call Number:
QA76.76.D47
Read Now
6
Neuromarketing for dummies
by
Genco, Stephen J.
Published 2013
John Wiley & Sons Canada Ltd.
Table of Contents:
“
... in This Book; Beyond the Book; Where to Go from Here; Part I: The Brave
New
World
of Neuromarketing; Chapter 1...
”
Call Number:
HF5415.12615
Read Now
7
Insight selling : surprising research on what sales winners do differently
by
Schultz, Mike
Published 2014
Wiley
Table of Contents:
“
...; Foreword; Preface; Chapter 1: Sales Winners Sell Differently; The
New
World
of Selling; Analyzing What...
”
Call Number:
HF5438.25
Read Now
8
The end of cheap China : economic and cultural trends that will disrupt the world
by
Rein, Shaun
Published 2014
John Wiley & Sons, Inc.
“
...'s consumerist way of life and gives clear advice on how companies can succeed in the
new
world
order"--...
”
Call Number:
HC427.95
Read Now
9
Connect : how to use data and experience marketing to create lifetime customers
by
Petersen, Lars Birkholm
Published 2014
Wiley
“
..., and to link digital goals and metrics to business objectives. It's a tough
new
world
of marketing, but Owning...
”
Call Number:
HF5415.1265
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9
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O'Reilly
9
Author
Bruce, Duncan
1
Carroll, Brian J.
1
Doerr, John E.
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