Brand enigma decoding the secrets of your brand
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business developme...
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex, England
Wiley
2008
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and |
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| Item Description: | Title from title screen |
| Physical Description: | 346 pages |
| ISBN: | 9780470779606 0470779608 0470741813 1119207207 9780470741818 9781119207207 |