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dewey-ones:"300 - Social sciences"
dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
dewey-ones:"658 - General management"
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1
New brand leadership : managing at the intersection of globalization, localization, and personalization
by
Light, Larry
,
Kiddon, Joan
Published 2015
Pearson Education
“
...Managing at the intersection of
globalization
, localization, and personalization...
”
Call Number:
HF5415.1255
Read Now
2
Global
search engine marketing : fine-tuning your international search engine results
by
Kennedy, Anne F.
Published 2012
Que
Call Number:
HF5415.1265
Read Now
3
Reaching a
global
online audience
by
McCool, Matthew
Published 2007
O'Reilly
Subjects:
“
...
Globalization
/ fast...
”
Call Number:
HF5415.1265
Read Now
4
Managing growth and expansion into
global
markets : logistics, transportation, and distribution
by
Cook, Thomas A.
Published 2016
CRC Press
Table of Contents:
“
...Prologue -- Understanding the business model for growth and expansion on a
global
basis -- Unique...
”
Call Number:
HG4028.M4
Read Now
5
Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365
by
Begole, James
Published 2011
FT Press
Subjects:
“
...
Globalization
/ fast...
”
Call Number:
HF5415
Read Now
6
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
by
Gupta, Anil K.
Published 2009
Jossey-Bass
Table of Contents:
“
... -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for
global
...
”
Call Number:
HF5415.12.C5
Read Now
7
The handbook of market intelligence : understand, compete and grow in global markets
by
Hedin, Hans
Published 2014
Wiley
Table of Contents:
“
...Preface to the second edition -- About the authors -- About
global
intelligence alliance -- Market...
”
Call Number:
HD38.7
Read Now
8
Emerging business online : global markets and the power of B2B internet marketing
by
Fawzy, Lara
Published 2011
FT Press
Call Number:
HF5415.12.D44
Read Now
9
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy
by
Karam, Amy
Published 2016
John Wiley & Sons, Inc.
“
... to the China challenge.
Global
competitiveness is a huge problem for the West and companies are ill-prepared...
”
Call Number:
HF1416.6.C6
Read Now
10
Chaotics
by
Caslione, John
,
Kotler, Philip
Published 2017
Ascent Audio
Subjects:
“
...
Globalization
/ fast / (OCoLC)fst00943532...
”
Call Number:
HF5415
Read Now
11
Unlocking strategic innovation : competitive success in a disruptive environment
by
Datta, Surja
,
Roy, Sandeep
,
Kutzewski, Tobias
Published 2021
Routledge
Subjects:
“
...
Globalization
/ Economic aspects / fast...
”
Call Number:
HD41
Read Now
12
The fortune at the bottom of the pyramid : video case studies
by
Prahalad, C. K.
Published 2010
Pearson
Subjects:
“
...
Globalization
/ Economic aspects / Developing countries / Case studies...
”
Read Now
13
Exporting essentials : selling products and services to the world successfully
by
Delaney, Laurel J.
Published 2014
Apress
Table of Contents:
“
... Service Exports; What It Takes to Export; Assessment of You: The
Global
Mindset; Examining the State...
”
Call Number:
HF1416
Read Now
14
The road to luxury : the evolution, markets and strategies of luxury brand management
by
Som, Ashok
,
Blanckaert, Christian
Published 2015
John Wiley
Table of Contents:
“
...Introduction : definition and crisis of luxury -- Evolution of the
global
luxury market -- Who...
”
Call Number:
HD9999.L852
Read Now
15
Mastering import & export management
by
Cook, Thomas A.
,
Raia, Kelly
Published 2017
AMACOM
Table of Contents:
“
...Cover; Contents; FOREWORD; PREFACE; SECTION ONE: The
Global
Supply Chain; 1 Purchasing Management...
”
Call Number:
HF1414.4
Read Now
16
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
by
VanAuken, Brad
Published 2015
AMACOM
Table of Contents:
“
... extension --
Global
branding -- Brand research -- Brand equity measurement -- How organization age and size...
”
Call Number:
HD69.B7
Read Now
17
Essential account planning : 5 keys for helping your sales team drive revenue
by
Donnolo, Mark
Published 2017
ATD Press
“
....
Globalization
, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a...
”
Call Number:
HF5438.4
Read Now
18
Taste, consumption, and markets : an interdisciplinary volume
Published 2018
Routledge
Table of Contents:
“
... on the
global
stage / Georgia Lindsay -- Social magic for dinner? The taste script and shaping of foodieness...
”
Call Number:
HF5415.32
Read Now
19
Doing good by doing good : why creating shared value is the key to powering business growth and innovation
by
Baines, Peter
Published 2015
John Wiley and Sons Australia, Ltd
Table of Contents:
“
...: an integrated shared value model; Unilever
Global
: driving sustainability for business advantage; TOMS...
”
Call Number:
HG4028.C6
Read Now
20
Exporting : the definitive guide to selling abroad profitably
by
Delaney, Laurel J.
Published 2013
Apress, Distributed to the Book trade worldwide by Springer
Table of Contents:
“
... business. In pursuit of exceptional export service ; Cross-cultural learning -- The export journey.
Global
...
”
Call Number:
HF1416
1
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