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Getting China and India right strategies for leveraging the world's fastest-growing economies for global advantage

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f

Bibliographic Details
Main Author: Gupta, Anil K.
Other Authors: Wang, Haiyan
Format: eBook
Language:English
Published: San Francisco Jossey-Bass 2009
Edition:1st ed
Subjects:
Marketing / Inde
China / Fast / Https://id.oclc.org/worldcat/entity/e39pbjcrd4rjtcbk4wfmhtwwg3
Marketing / Chine
Marketing / China
Mondialisation
Globalization / Http://id.loc.gov/authorities/subjects/sh99010179
Marketing / India / Cct
Globalization / Cct
Marketing / China / Cct
India / Fast / Https://id.oclc.org/worldcat/entity/e39pbjmdx47cdxrrhbxhtbvpwc
Marketing / Fast
Globalization / Fast
Marketing / India
Business & Economics / International / General / Bisacsh
Globalism / Aat
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f
Physical Description:xvi, 254 pages illustrations
ISBN:9780470284247
0470441089
9780470441152
0470441097
9780470441091
0470441151
9780470441084
0470284242

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