Doing good by doing good why creating shared value is the key to powering business growth and innovation
This book shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximizing involvement, engagi...
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| Format: | eBook |
| Language: | English |
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Milton, Qld.
John Wiley and Sons Australia, Ltd
2015
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This book shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximizing involvement, engaging all employees, and improving the bottom line. Readers will: define an effective CSR strategy that promotes better business and makes a real impact; understand the current landscape to evaluate the CSR options that are right for a company; understand why corporate philanthropy is no longer enough; identify the hard and soft key performance indicators that help keep a program on track; gain an understanding of the concept of shared value and the importance to business; gain insight into each step of the CSR process, from interest, to information, to implementation. -- |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource illustrations |
| ISBN: | 0730314863 9780730314851 9780730314868 |