The handbook of market intelligence : understand, compete and grow in global markets

by Hedin, Hans
Published 2014

Lego takes customers' innovations further

by Beretta, Michela, Dahlander, Linus, Frederiksen, Lars, Thomas, Arne
Published 2023

The fortune at the bottom of the pyramid : video case studies

by Prahalad, C. K.
Published 2010

Freemium economics : leveraging analytics and user segmentation to drive revenue

by Seufert, Eric Benjamin
Published 2014

Internal marketing : tools and concepts for customer-focused management

by Ahmed, Pervaiz K.
Published 2004

Delivering IT and e-business value

by Willcocks, Leslie
Published 2001

Getting started in consulting

by Weiss, Alan
Published 2019

How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands

by Santos, Shawn
Published 2015

Branding strategies for success

by Light, Larry
Published 2012