Internal marketing tools and concepts for customer-focused management
Main Author: | |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Oxford
Elsevier Butterworth-Heinemann
2004
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Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Item Description: | "Published in association with The Chartered Institute of Marketing." |
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Physical Description: | 1 volume illustrations |
ISBN: | 9781136394577 |