Cover Image
Read Now

Lego takes customers' innovations further

Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product...

Full description

Bibliographic Details
Main Authors: Beretta, Michela, Dahlander, Linus (Author), Frederiksen, Lars (Author), Thomas, Arne (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2023
Edition:[First edition]
Subjects:
Organizational Learning / Case Studies
Organizational Effectiveness / Case Studies
Organizational Effectiveness / Fast
Efficacité Organisationnelle / Études De Cas
Crowdsourcing / Aat
Crowdsourcing / Fast
Lego Koncernen (denmark) / Management / Case Studies
Management / Fast
Externalisation Ouverte
Organizational Learning / Fast
Lego Koncernen (denmark) / Fast
Apprentissage Organisationnel / Études De Cas
Crowdsourcing / Http://id.loc.gov/authorities/subjects/sh2017004056
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities
Item Description:Reprint #65110, Fall 2023 issue, vol. 65, no. 1
Physical Description:6 pages

Similar Items