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by Korsten, Peter, Malthouse, Edward, Calder, Bobby, Kotler, Philip
Published 2012
“...?" The authors look at the IMB 2011 Global CMO Study to extrapolate trends in marketing. In the study, more than...”Published 2012
MIT Sloan Management Review
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by Pauwels, Koen, Wang, Qiong, Chatterjee, Sharmila, Zhang, Jie
Published 2013
“... those of its largest supplier, Procter and Gamble. Consolidation and the global scale of retailers have...”Published 2013
MIT Sloan Management Review