MPG.eBooks - Search Results - "IT strategy"

Cover Image

1

Branding strategies for success

by Light, Larry
Published 2012

FT Press

Subjects: “...Stratégie de marque / Gestion...”

2

New brand leadership : managing at the intersection of globalization, localization, and personalization

by Light, Larry, Kiddon, Joan
Published 2015

Pearson Education

Subjects: “...Stratégie de marque / Gestion...”

3

Brand revitalization : creating a plan to win

by Light, Larry
Published 2010

Pearson Education Pub. as FTPress Delivers

Subjects: “...Stratégie de marque / Gestion...”

4

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them

by Light, Larry, Kiddon, Joan
Published 2016

Pearson Education

Subjects: “...Stratégie de marque / Gestion...”

5

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by Light, Larry
Published 2009

Wharton School Pub.

Subjects: “...Stratégie de marque / Gestion...”