Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands
This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand,...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
Wharton School Pub.
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success |
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| Physical Description: | xx, 218 pages illustrations |
| ISBN: | 9786612430787 9780137005864 0137005857 1282430785 9781282430785 0137005865 0136043313 9780136043317 9780137005857 |