Marketing that works in India
Common sense in marketing converted to theory not rigorous theory for journals, but theory that works an output of decades of engaging with the corporate world a peep into the exciting marketing universe of India
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Chennai
Pearson
2015
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| Edition: | [First edition] |
| Series: | Always learning
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Common sense in marketing converted to theory not rigorous theory for journals, but theory that works an output of decades of engaging with the corporate world a peep into the exciting marketing universe of India |
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| Physical Description: | 254 pages illustrations |
| ISBN: | 9789332558885 |