Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New Delhi
Pearson
2015
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| Series: | Always learning
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India |
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| Physical Description: | 1 volume |
| ISBN: | 9789332573642 |