Marketing research an Indian perspective
The Research in Action feature links the concepts discussed in the chapter to actual industry practice. The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real dat...
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| Format: | eBook |
| Language: | English |
| Published: |
[India]
Pearson India
2024
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| Edition: | [First edition] |
| Series: | Always learning
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The Research in Action feature links the concepts discussed in the chapter to actual industry practice. The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach |
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| Physical Description: | 657 pages illustrations |
| ISBN: | 9789332544673 |