Disciplined entrepreneurship startup tactics 15 tactics to turn your business plan into a business

"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed...

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Bibliographic Details
Main Author: Cheek, Paul
Format: eBook
Language:English
Published: Hoboken, New Jersey Wiley 2024
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Introduction to tactics
  • Stage 1: foundations
  • Task 1: goals
  • operational goals and kpis
  • charting the course to major milestones
  • Task 2: systems
  • startup tooling and systems
  • Stage 2: market testing
  • Task 3: market research
  • advanced primary and secondary market research
  • quantifying qualitative research
  • Task 4: assets
  • developing startup visual assets
  • Task 5: marketing
  • proving persona assumptions with digital advertising
  • Task 6: sales
  • early customer demand generation
  • Stage 3: product development
  • Task 8: design
  • minimum viable business product design
  • Task 9: user testing
  • validating the product *actually* works
  • Task 10: engineering
  • transitioning from product design to development
  • Stage 4: resource acquisition
  • Task 11: legal
  • incorporation and legal documents for your startup
  • Task 12: finance
  • path to greatness: building the financial model and setting up the piggy bank
  • Task 13: pitch deck design
  • pitch decks for startups
  • Task 14: fundraising
  • executing your venture's fundraising plan
  • Task 15: hiring
  • finding and onboarding your first ten employees